AMI Paris is renowned for its elegant, contemporary creations that embody Parisian chic. Founded by Alexandre Mattiussi, the brand combines sophistication and simplicity, capturing the essence of urban elegance. Our partnership aims to elevate these creations thanks to our levitation technology, highlighting each detail and texture in a unique way.
At Levita, we push the boundaries of innovation with our revolutionary showcases that levitate exceptional products. In collaboration with AMI Paris, we are transforming the way fashion creations are presented, offering an unprecedented visual and emotional experience. Our levitation technology enables products to float in the air, creating a spectacular visual effect that attracts attention and arouses admiration. For AMI Paris, we designed bespoke display cases that showcase their iconic pieces, such as their famous ready-to-wear creations and leather goods.
For the opening of the new AMI Paris flagship in China, we were challenged to present a limited-edition jacket for the Chinese New Year in Guangzhou. With its dynamic mix of tradition and modernity, Guangzhou was the ideal setting for this first collaboration. The Chinese New Year 2024 animal is the dragon, and the levitated jacket was specially designed by AMI Paris teams to represent this emblematic animal in the brand's 21st boutique in China.
This unique installation highlights the fine details and exceptional quality of the jacket, floating elegantly to capture the attention of passers-by. Guangzhou, the center of fashion and innovation in Asia, is the perfect place to demonstrate how Levita's levitation technology can transform the presentation of luxury fashion.
Our second project with AMI Paris took place in New York, an iconic city of fashion and innovation. As part of this collaboration, we again opted for a bespoke installation, showcasing the brand's signature "Paris" bag. The installation was unveiled in the Soho district, attracting the attention of fashionistas and fashion lovers the world over.
Soho has been New York's iconic fashion district for decades, and was chosen as the perfect location to showcase such an innovative creation. The "Paris" bag, floating gracefully in our window, seems to defy the laws of gravity, offering passers-by a captivating vision of Parisian elegance combined with our cutting-edge technology, made in Belgium. This project in New York perfectly symbolizes our commitment to marrying art and magic to create unforgettable retail experiences.
This collaboration offers a new dimension to the customer experience, an invitation to immerse oneself in the world of AMI Paris through the magic of Levita. We invite customers to discover a product from a different angle, to appreciate the details from every angle, and to celebrate the creativity and craftsmanship behind each creation. This unique presentation technique creates a strong emotional connection between the customer and the product.
At Levita, we've always believed that innovation and luxury go hand in hand. Our partnership with AMI Paris marks a significant step forward in our mission to reinvent the customer experience for fashion brands. Stay tuned for our next projects, and let us surprise you with our latest.
